Comment from FT.com

View an online version of this email here.  All times are London time: Monday Dec 29 2008 FT.com - Opinion Outside Edge: If you can fake it, you will make it Dec 28 2008 18:16 Authenticity was already a buzzword in business and politics before the credit crunch and will become an essential virtue. If you can fake authenticity, you will have it made, writes Jonathan Guthrie Read more » ABOUT THIS EMAIL You have received this email because you have signed up for this briefing on FT.com Manage subscriptions | Unsubscribe | Change your email address Change whether you receive this email as HTML or plain text | Forward this email to a friend Privacy policy | Advertise | Contact © Copyright The Financial Times Ltd 2008. "FT" and "Financial Times" are trademarks of the Financial Times. The Financial Times Limited, registered in England and Wales number 227590. Registered office: Number One Southwark Bridge, London SE1 9HL. VAT number GB 278 5371 21.